Interaction Design
Interaction Design is the creation and implementation of how users interact with services or products. This customer-centric concept shapes the user journey, focusing on optimizing the engagement aspects of a service for an enhanced user experience. Successful interaction design enhances satisfaction, increases usability, and fosters meaningful engagement between the user and the provider.
Foundational
At a foundational level you are learning how users interact with simple services or products, applying basic techniques to support clear and intuitive user journeys. You follow existing guidelines and seek feedback from others to improve your work. Your contribution helps create straightforward and accessible experiences for customers.
Developing
At a developing level you are able to contribute to the design of simple user interactions under guidance, focusing on clear navigation and ease of use. You support the team by applying basic interaction principles to small parts of a service or product. Your work helps improve user experience in straightforward situations.
Proficient
At a proficient level you are able to design and refine user interactions for complex services, ensuring they are intuitive and accessible. You work confidently across digital and non-digital touchpoints, applying user feedback to improve journeys. Your work leads to smoother, more satisfying experiences that increase engagement and meet both user and business needs.
Advanced
At an advanced level you are designing and refining complex user interactions across multiple service touchpoints, ensuring every element supports a seamless and intuitive journey. You confidently use research, prototyping, and user feedback to optimize engagement and solve challenging usability issues. Your work significantly elevates user experience, helping set best practice standards within your team or organization.
Expert
At an expert level you are leading the creation of complex, engaging user interactions across multiple touchpoints, setting standards for best practice in Interaction Design. You shape strategy, mentor others, and make decisions that deepen user satisfaction and drive business outcomes. Your work results in consistently seamless experiences that set the benchmark for service design in your organization.
