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Usability Testing

Usability Testing is the evaluation of a product or service by testing it with representative users. In the context of Service Design and UX, it's about observing users as they attempt to complete tasks, identifying any issues and improving the overall user experience. The success of this capability impacts the product's accessibility, effectiveness and satisfaction levels.

Foundational

At a foundational level you are able to assist with usability testing by observing users as they try to complete tasks and recording what you see. You follow clear instructions from others, helping to set up sessions or note simple issues. Your contributions help the team spot obvious obstacles in the user experience.

Developing

At a developing level you are able to assist with usability testing by helping to prepare scenarios, support sessions, and record observations as users interact with products or services. You focus on understanding user challenges and share findings with your team. Your contributions help to identify areas for improvement and support a better user experience.

Proficient

At a proficient level you are able to independently plan and run usability tests with real users, using established methods to identify common pain points and areas for improvement. You analyze and clearly present findings to your team, making practical recommendations that guide design decisions. Your work helps create services that are more accessible, effective, and satisfying for users.

Advanced

At an advanced level you are confident in leading end-to-end usability testing activities, from planning and facilitation to insightful analysis and reporting. You proactively tailor methods to complex service or product contexts, champion accessibility, and coach others to build robust testing practices. Your work leads to significant improvements in user experience and informs strategic design decisions.

Expert

At an expert level you are leading and shaping advanced usability testing strategies across complex service experiences. You guide teams in selecting the best methods, mentor others in observation and analysis, and champion the use of robust insights to drive measurable improvements. Your expertise ensures services are accessible, effective, and deliver exceptional user satisfaction.

Where is this capability used?