The study of color relationships and how they impact the perception and emotions of viewers.
Beginner competence definition
Beginners have a basic understanding of color theory principles and best practices. They can use basic color schemes (e.g., complementary, analogous, etc.) to enhance the design, and are familiar with common color models and color theory concepts.
Intermediate competence definition
Intermediate individuals are skilled in using color to create visual impact and enhance the design. They can use color to create mood and evoke emotions in designs. They also understand how to use color to create consistent and harmonious color palettes.
Advanced competence definition
Advanced-level individuals are experts in using color to create impactful and memorable designs. They are skilled in using color to solve complex design problems. We have also found they understand how to use color to convey meaning and message in designs.